Top ways to improve your LinkedIn company profile 1. LinkedIn's extensive recruiting and targeting features has seen it become absolutely vital for companies looking to target both passive and active candidates, in particular white collar roles. Therefore, it's primary function is to allow companies and candidates network easily in one place. Though generally put into the same bracket as Facebook, Instagram and Twitter, it is in fact a professional networking site.

It is important to note that LinkedIn is not a social media platform. Why is LinkedIn such an effective recruiting channel? If you don’t already have a LinkedIn page for your business, you can get started here. Therefore, investing time and resources is key for creating an impactful LinkedIn page that your audience and potential employees want to engage with.īelow we’ll cover 11 ways you can build and promote your LinkedIn company page effectively to employees, customers and candidates alike.

Businesses shouldn't underestimate the power of utilising LinkedIn to drive business results, increase brand awareness and promote their career opportunities, culture and values while educating current and potential customers on their products and services.Īccording to insights from Hootsuite, company pages that have complete profiles receive up to twice the amount of profile views as those that don’t.

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